The consequent pursuit of our two principles—that is, as natural and as little as possible—is a uniquely focused and unparalleled pure line of skin care products. Welcome to Less.
01 Maximal minimal
One of the main factors for skin-aging is the excessive use of beauty products. It is not unusual that cosmetic companies, even the “minimalist” ones, offer 40 or more different care products just for the skin.
We believe in the “less” not the “more”. Our skin care is the consequence of a collective obsession to simplify its essential components and pare away any treatment, product and ingredient that is unnecessary. The result is a line of just three skin care products: one for cleansing, one for the treatment of dry and damaged skin, and one for the treatment of combination and oily skin.
02 Re-thinking skin care
Cleansing products like soaps and shower gels use surface-active agents (surfactants) to dissolve impurities like sweat, dirt and oils. These surfactants degrade the skin barrier as this thin protective mantle is also made of sweat and oils. The result is a skin that looses moisture and is vulnerable to outside pollutants. Instead of surfactants, we at Less use a special clay mineral for cleansing. Its unique crystalline structure only docks to particles of a certain size, this way effectively absorbing impurities, toxins and excess oils while preserving the fine lipids that form the skin’s protective barrier.
Keeping all of our products free of water—which is just added during application—allows us to completely do without emulsifiers and preservatives, which are part of practically any water-based solution. With the same consequence, we have also eliminated all components that are normally added to affect the smell of the product. These additives, such as essential oils, are—along with preservatives and emulsifiers—some of the most skin-irritating and allergenic ingredients.
By concentrating solely on the active ingredients, a Less product never requires more than 5 ingredients instead of the industry-average of 30. The result is a highly effective and at the same time uniquely skin-friendly skin care.
03 Pure and natural
Skin and hair form naturally. To ensure maximum skin-tolerance of our products, all our ingredients are 100% natural and obtained purely mechanically through mining (clay) and cold pressing (plant oils). No single ingredient has been produced by refining, distillation or synthesis. Our products are beautiful and effective because of their simplicity and potent natural ingredients. The ingredients dictate the durability, smell and texture of the products, not vice versa.
Every 8 to 10 weeks, our products are blended in small batches and shipped promptly to our worldwide customers to ensure the purest and most effective skin care possible.
We think it’s important to protect the environment and if we used plastic it would go against this. Our entire product line, including all packaging, is made of natural materials such as clay, wood, cotton, glass and uncoated cardboard. In 2018, Less became the first skin care brand to ever be awarded the renowned Wallpaper Design Award.
“Less would make Jil Sander proud.” — Vogue
“Radically reduced.” — Süddeutsche Zeitung
“This is how minimalism works in beauty.” — Faces
“Hyper-edited.” — The New York Times
“Consequent and radical.” — Gala
“Less is more.” — Harper’s Bazaar
“Maximal minimal.” — Wienerin
“Reduced to the essential.” — Couch
“Clean beauty for minimalists.” — Cosmopolitan
“Few take the bare beauty essentials as seriously as Less.” — Wallpaper