The consequent pursuit of our two principles—that is, as natural and as little as possible—is a uniquely focused and unparalleled pure line of skin care products. Welcome to Less.
01 Maximal minimal
One of the main contributing factors to skin-aging is the excessive use of beauty products. It is not uncommon for cosmetic companies, even the “minimalist” ones, to sell 40 or more different skin care products. We believe in the “less” not the “more”. Our skin care is the result of a collective obsession to simplify its essential components and pare away any treatment, product and ingredient that is unnecessary. The outcome is a line of just 3 skin care products: one for cleansing, one for the treatment of dry skin, and one for the treatment of oily skin.
02 Re-thinking skin care
Cleansing products like soaps and shower gels use surface-active agents (surfactants) to dissolve impurities like sweat, dirt and oils. These surfactants degrade the skin barrier as this thin protective mantle is also made of sweat and lipids. The result is a skin that looses moisture and is vulnerable to outside pollutants. Instead of surfactants, we at Less use a special clay mineral for cleansing. Its unique crystalline structure only docks to particles of a certain size, this way binding excess lipids and dirt while leaving the fine lipids that make up the skin’s barrier untouched.
Keeping all of our products free of water—which is just added during application—allows us to completely do without emulsifiers and preservatives, which are part of practically any water-based solution. With the same consequence, we also eliminated all components that are usually added to affect smell and texture. These additives are, along with emulsifiers and preservatives, some of the most skin-irritating and allergenic ingredients. Instead of the usual average of 30 or more ingredients, Less products need no more than 5. The result is a skin care that is made up of 100% active ingredients—making it, what we believe, the gentlest and most effective skin care.
03 Pure and natural
Skin and hair form naturally. To ensure maximum skin-tolerance of our products, all our ingredients are 100% natural and obtained purely mechanically through mining (Washing clay) and cold pressing (Face oils). No single ingredient has been produced by refining, distillation or synthesis. Our products are beautiful and effective because of their simplicity and potent natural ingredients. The ingredients dictate durability, smell and texture of the products—not the other way around. Our products are blended in small batches and shipped promptly to our worldwide customers to ensure the purest, gentlest and most natural skin care.
We think it’s important to protect the environment and if we used plastic it would go against this. Our entire product line, including all packaging, is made of natural materials such as clay, wood, cotton, glass and uncoated cardboard. In 2018, Less became the first skin care brand to ever be awarded the renowned Wallpaper Design Award.
“Less would make Jil Sander proud.” — Vogue
“Radically reduced.” — Süddeutsche Zeitung
“This is how minimalism works in beauty.” — Faces
“Hyper-edited.” — The New York Times
“Consequent and radical.” — Gala
“Less is more.” — Harper’s Bazaar
“Maximal minimal.” — Wienerin
“Reduced to the essential.” — Couch
“Clean beauty for minimalists.” — Cosmopolitan
“Few take the bare beauty essentials as seriously as Less.” — Wallpaper